WATCH: Kendrick Lamar shape-shifts into Will Smith, Kanye West, and Kobe Bryant!
This video is going viral for a reason...
"I am. All of us."
This mind-blowing video by Kendrick Lamar has taken over the internet within the few hours it's been posted and has brought a spotlight to prominent black male public figures.
This video is the newest edition to Kendrick Lamar's 'The Heart' series, where he has used deep-fake technology to morph into the following leaders in the black community: O.J. Simpson, Kanye 'Ye' West, Jussie Smollet, Will Smith, Kobe Bryant, and Nipsy Hussle.
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The artistry, imagery, and symbolism seen in this video is so profound. Kendrick shed light on the challenges and struggles these role-models and popular figures have faced.
Although some of these people may be in jail or no longer with us, their legacy proceeds them. Kendrick describes further how a single moment in history can lead to a life-time of lessons, as well as effects for many.
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The clever name of this series gives Kendrick a platform with artistic freedom to speak his truth straight from "The Heart".
The public figures have their hands shown all over the cover. The CGI transformation or shape-shift occurs during the music video and lines up intentionally with the lyrics.
Kendrick reflects on his role and responsibility as a leader trying to connect to people and bring about positive change while also not speaking from a place of self-righteousness and privilege.
The beginning of the video is absolutely beautiful, demonstrating how he identifies with and is motivated to help everybody. When Kendrick raps out of beat, it's to demonstrate how his consciousness may be intertwined with other's, however, there is always uncertainty.
"The shift in faces and music is a rap symphony that can be analysed as much as Shakespeare," one user said.
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Stay tuned for more updates and insight on the parallelism shown in this video with real-life challenges.
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king kendrick is back pic.twitter.com/zhY5UAfGWc
— Danna (@snowdropjunee) May 9, 2022
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Image courtesy of thoughts/ YouTube