Table of Contents
1. Introduction
East Coast Radio (referred to as “The Company”, "we", "us", "our") respect and acknowledge the importance of
protecting your personal information.
East Coast Radio is a "responsible person" in terms of the South African Protection of Personal Information Act,
2013 ("POPIA") and a "controller" in terms of the General Data Protection Regulation (“EU GDPR”) 2016/679 of the
European Union in that it determines the purpose and the manner of processing of personal information .
East Coast Radio does not provide services intended for children and accordingly, we do not knowingly collect personal
information relating to children.
This Privacy Policy sets out how we will process your personal information in the ordinary course of conducting our
business and also applies to our website. Please ensure that you read this Privacy Policy together with any other
notifications that we may forward to you when we are collecting or processing your personal information so that you
are always fully informed of how and why we are using your personal information. This Privacy Policy supplements the
other notices and is not intended to override them.
2. What personal information we collect
When you interact with us, you may provide us with personal information, or we may collect personal information from
you by law or under terms of a contract we have with you. You can choose not to provide personal information when
requested. However, without your requested personal information, we may not be able to provide or continue to
provide you with the products or services offered by East Coast Radio or allow you full access to our websites. If you
refuse, we may have to cancel a product or service you have with us, but we will notify you if this is the case.
We will only collect, use, store and transfer the minimum personal information that we deem necessary to process for
ordinary business purposes. Personal information we collect from you may include:
- Personal Identifying Information (PII), i.e. your first names/s and surname, email address, phone number and other contact information.
- Payment Card Information (PCI) i.e. cardholder data such as the cardholder's name, the primary account number, and the card's expiration date and security code.
- Sensitive Personal Identifying Information (Sensitive PII), i.e. identity numbers,
- Log-in and account information for authentication purposes and account access.
- Your marketing preferences.
- Demographic data such as your gender, age, country, and preferred language.
- Data about how you and your PC or device interact with East Coast Radio including web pages you visit when you use our websites and device, connectivity and configuration data.
If we link other data with your personal information as provided to us, we will treat that linked data as personal information.
3. How we collect personal information
We may collect your personal information in a variety of ways when you interact with us, including when:
- You engage us to provide our products and services.
- You create an account with us.
- We process orders and payment transactions.
- We respond to your inquiries and requests.
- As a result of communications between you and our representatives.
- We obtain feedback from you about our products and services.
- We conduct our administrative and business functions.
- You register for any of our events, workshops and/or seminars.
- You subscribe to our mailing lists and newsletters.
- We market our solutions and services to you.
- You access and use our websites.
- You enter a competition with us
- You complete one of our research surveys
- You apply for employment with us.
As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.
4. Purposes for which we collect and use personal information
We will only use your personal information when we are permitted to do so by law. Most commonly we collect and use
personal information to:
- Send you communications.
- Respond to inquiries and requests.
- Inform you about our services and solutions.
- Obtain your feedback on our services and solutions.
- Provide you with a more personalised experience when you interact with us.
- Conduct administrative and business functions.
- Update our records and keep contact details up to date.
- Enable you to effectively use, and to improve our websites.
- Compile website usage statistics.
- Enable you to subscribe to newsletters and mailing lists.
- Enable you to register for East Coast Radio events, workshops and seminars.
- Recruit staff.
- Assess the performance of our websites and to improve its operation.
- Process and respond to privacy questions, concerns and complaints.
- Fulfil legal, regulatory and contractual obligations.
5. Change of Purpose
We will only use your personal information for the purposes for which we originally collected it, unless we
reasonably consider that we need to use it for another reason which is compatible with the original purpose. If you
wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose,
please contact our Information Officer.
If we need to use your personal information for a purpose unrelated to the original purpose, we will notify you and
we will explain the legal basis which allows us to do so.
Please note that we may process your Personal information without your knowledge or consent but only where this is
required or permitted by law.
6. Sharing your personal information
We may share your personal information for the purposes above with:
7. Transfers across borders
t may be necessary for us to process, transfer and/or store your personal information in other countries, either to
carry out your instructions or for ordinary business purposes. These countries may not have the same level of
protection as is required by POPIA or the GDPR. Where this is the case, we will only process your personal
information with your consent. If necessary, we will ask the party to whom we transfer your personal information to
agree to our privacy principles, associated policies and practices so that your personal information will be
protected to the same extent that it would have been had it been processed by us. Please contact us if you want
further information on the specific mechanism used by us when transferring your Personal information out of South
Africa or the European Economic Area.
8. Security of your personal information
East Coast Radio is committed to protecting your personal information from misuse, loss, unauthorised access,
modification or disclosure by using a combination of physical, administrative and technical safeguards and
contractually requiring that third parties to whom we disclose your personal information do the same.
Whilst East Coast Radio makes every effort to secure its websites, you should note that the internet is not completely
secure; thus when you submit or post personal information online, you should be aware that East Coast Radio cannot
guarantee the security of any personal information that you submit or post
9. Direct marketing
You can choose whether you wish to receive marketing communications from us by email, social media platforms and/or
phone. Even when you have agreed to this, you may opt out of receiving future marketing materials from us at any
time, as well as manage your communication preferences by following the unsubscribe instructions included in each
marketing email from us, or sending a message using the contact form, https://www.ecr.co.za/contact-us/
including your details and a description of the marketing material you no longer wish to receive from us. We will
comply with your request as soon as is reasonably possible. If you opt out of receiving marketing-related
communications from us, we may still send you administrative messages as part of your ongoing use of our websites,
solutions or services.
We do not provide your personal information to unaffiliated third parties for direct marketing purposes or sell,
rent, distribute or otherwise make personal information commercially available to any third party.
10. What are your rights?
In the event that you wish to complain about how we have handled your Personal Information, please contact our
Information Officer at [email protected]. Our Information Officer will then look into your complaint and work
with you to resolve the matter.
If you still feel that your Personal Information has not been handled appropriately according to the law, you can
contact www.justice.gov.za/inforeg and file a complaint with them.
In order to access, correct, update, block or delete your personal information, you have the right to:
- Request access to your personal information. This allows you to receive a copy of your personal information held by us and to check that we are lawfully processing it.
- Request correction of your personal information held by us. This allows you to have any of your incomplete or inaccurate information corrected, although we may need to verify the accuracy of the new information that you provide.
- Request erasure of your personal information. This allows you to request that we delete or remove your personal information where there is no justifiable reason for us to continue processing the information. In addition, you have the right to request us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information in order to comply with a legal requirement. Please note that for specific legal reasons which will be communicated to you, we may not always be able to comply with your request of erasure.
- Object to processing of your personal information. You may object to our processing of your information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may be able to demonstrate that we have compelling legitimate grounds to process your information which overrides your rights and freedoms.
- Request restriction of processing of your personal information. This allows you to request that we suspend the
processing of your personal information in the following scenarios:
- If you want us to establish the accuracy of the information.
- Where our use of the information is unlawful, but you do not want us to erase it.
- Where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your information, but we need to establish whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal information to you or to a third party. We will provide you, or a nominated third party, with your personal information in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use, or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal information. However, this will not affect the lawfulness of any processing carried out before the withdrawal of your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- No fee usually required: You will normally not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
- What we may need from you: We may need to request specific information from you to assist us to confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request in order to speed up our response.
- Time limit to respond: We will endeavour to respond to all legitimate requests within 30 days. Occasionally it may take us longer than this if your request is particularly complex or if you have made a number of requests, in which case, we will notify you of the delay and keep you updated.
2. TRADEMARK
The word or mark "East Coast Radio, Life's Greatest Hits", however presented, including all associated logos and symbols
and combinations of any of the a foregoing with another word or mark, used on this site, are the trademarks of
East Coast Radio, or one of its affiliated companies. The logos and symbols displayed on the website cannot be utilized
in any form whatsoever without the written permission of East Coast Radio.
11. Cookies and Similar Technologies
When you access our websites, we may use cookies and similar technologies including scripts, embedded web links, web
beacons, Local Shared Objects and Local Storage to assist us to do things such as:
- Improve your browsing experience.
- Customise our interactions with you.
- Store and manage your preferences and settings.
- Compile statistical data.
- Analyse the performance and usability of our websites.
- Measure website traffic patterns.
- Determine which areas of our websites have been visited.
Our sites may also contain web beacons or similar technologies from third party analytics providers, through which they collect information about your online activities across our websites to help us compile aggregated statistics about the effectiveness of marketing campaigns or other business operations.
You can stop your browser from accepting cookies by changing the settings on your web browser. Be aware that restricting cookies may impact the functionality of our websites. We recommend that you allow cookies. On most browsers cookies are enabled by default. You can adjust the settings and options on your browser to disable or enable them or visit https://www.aboutcookies.org for detailed information about managing cookies on various browsers.
For more information on how we use cookies and other technologies, please contact our Information Officer on the details set out below.
12. Social media
We operate and communicate through our designated channels, pages and accounts on some social media sites to inform,
help and engage with our customers. We monitor and record comments and posts made about us on these channels so that
we can improve our services.
The general public can access and read any information posted on these sites. We are not responsible for any
information posted on those sites other than the information posted by our designated officials. We do not endorse
the social media sites themselves, or any information posted on them by third parties or other users.
When you engage with us through social media, your personal information may be processed by the site owner; this
processing occurs outside of our control and may take place in a country outside South Africa that may have
different privacy regulations.
We regularly update and monitor our social media accounts and welcome feedback and ideas sent to us through these
channels. We try to join conversations whenever possible but cannot guarantee that we will read or reply to all
messages sent to official East Coast Radio social media accounts.
Consistent feedback and helpful suggestions will be given to the relevant people within the company for
consideration, but we cannot guarantee that any feedback or suggestions will be acted upon East Coast Radio.
13. Links to third party websites and applications
Our websites may contain links to sites and applications operated by third parties. We make no representations or
warranties in relation to the privacy practices of any third party site or application and we are not responsible
for any third party content or privacy statements. Your use of such sites and applications is subject to the
relevant third party privacy statements.
14. Retaining your personal information
We retain your personal information for only as long as is necessary to fulfil the purposes for which it was
collected, or to comply with legal obligations, resolve disputes, protect our assets, or enforce agreements.
Depending on the purpose, retention periods will vary.
Any Personal Information held by us for marketing and service update notifications will be kept by us until such
time that you notify us that you no longer wish to receive these notifications.
The criteria we use to determine retention periods, excluding marketing and service notifications, include whether:
- We are under a legal, contractual or other obligation to retain personal information including pursuant to data retention laws, as part of an investigation or for litigation purposes.
- Personal information is needed to provide our solutions and services business including performance improvement and to maintain accurate business and financial records.
- There are automated means to enable you to access and delete your personal information at any time. We will generally retain personal information for a shorter period of time, where this is not the case.
- The personal information is Special PII in which event we will generally retain this for a shorter period of time.
- You have consented to us retaining your personal information for a longer retention period, in which case, we will retain personal information in line with your consent.
15. Changes to our Privacy Policy
We may update this Privacy Policy from time to time. Any updates of this Policy will be posted on the East Coast Radio
website together with an updated revision date. Unless otherwise stated, any new Privacy Policy will supersede the
previous Policy.
16. How to contact us
We have appointed an Information Officer who is responsible for overseeing questions in relation to this Privacy
Policy. If you have any questions about how your personal information is handled by East Coast Radio you have a privacy
concern or you wish to make a complaint, please contact us addressing the Information Officer at
[email protected] .
17. Validity and document management
East Coast Radio keeps this Privacy Policy under regular review and places updates on our web page, alternatively, the
updates can be requested from our Information Officer. This document was updated on 29 June 2021 and is presently
version one.
The Information Officer is the owner of this document, who checks and, if necessary, updates the document at least
once a year
18. DISCLAIMER
Please note that our mobile apps collect current location data, which is shared with our third-party partner at
https://sonar.adswizz.com/ to improve your advertising experience. Any third parties with whom we share personal
information are contractually required to implement appropriate data protection and security measures and are not
permitted to process personal information for any purpose other than the purpose for which they are given access.
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