LOCAL: Tiger Brands make changes to popular SA household products
Tiger Brands is adjusting its product offering, making its products more affordable.
Things have certainly been challenging for many households in South Africa, besides having to adapt due to the pandemic, many households have had to make do with much less but with the same amount of income.
Yes, the rise in prices for consumers has been anything but smooth sailing. It can be described as tough times, but the thing about South Africans is that we are resilient. If there's one thing we can all do exceptionally well is survive under the toughest of circumstances..
One of South Africa's biggest brands, Tiger Brands, is readjusting its product portfolio to suit the consumers, their change in eating habits as well as their spending habits.
It comes as no surprise that many South Africans have become more health conscious and so Tiger brands has put on their thinking caps and decided to alter some of their product ramnges to cater for the changes in consumer behaviour.
The reality is that a challenging economic environment, amongst other factors, has resulted in the cost of the average food basket increasing substantially over the last two years. Consumers are shopping less often and are expecting more per rand, and they are not compromising on quality.
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Becky also made notice to the fact that many South Africans are becoming more mindful of what they are eating and they are in search of products that will help them achieve healthier minds and bodies.
As we transition into a phase of 'snackification', which is what the big food brand has called it, they have made some key changes to some of their popular items.
"The group’s data indicates that more people are looking for solutions that offer sustenance or energy on the go and small moments of escape and indulgence that offer comfort." (Business Tech)
For instance, items such as All Gold Tomato Sauce, Mrs. Balls Chutney and Tinkies will all be offered in smaller sizes and at more affordable prices.
While Albany bread, in particular the white and brown loaves, will have an extra four slices with the cost per slice being lower. The Tiger Brands' Jungle product rang has come up with a "healthier alternative to traditional energy bars".
Our family favourite and go-to meals, the KOO canned products, will also be undergoing some transformation and will include diced beetroot and pilchards.
Purity will have new smoothie pouches.
South Africans are navigating a tough living environment, making moments to relax and indulge a top priority. Tiger Brands believes its consumers deserve to be spoilt every now and then and have added some innovative treats to satisfy their need to snack.
It's been a tough time for many brands - and for many of us as consumers - so it's good to hear that we are adapting to the changes in consumer behaviour.
What's your favourite snack?
Image Courtesy of Facebook