Mr Price Sports & SASCOC sign groundbreaking deal
Following a swift negotiation process, one of South Africa's premier sporting brands Mr Price Sports have signed a four year apparel deal with the South African Sports Confederation and Olympic Committee (SASCOC).
The deal will see South African Olympic and Paralympic athletes wearing locally developed athletic apparel at the Olympics’ opening ceremony, as well as on the podium. The four-year deal encompasses the following events: Tokyo 2021, Birmingham 2022 Commonwealth Games, the 2023 Africa Games in Accra and the 2024 Summer Olympics in Paris.
President of SASCOC Mr Barry Hendricks is excited that the national sporting body could finally team-up with a South African brand.
“It has always been a goal of SASCOC and Team South Africa to partner with a proudly South African brand," Hendricks said.
"We are excited and thrilled to be partnering with Mr Price Sport - this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand, a first of its kind.”
The Olympic Games were supposed to be hosted in Tokyo in 2020 however due to the Covid-19 pandemic the Games have been postponed by a year to July 2021. The event, along with the Paralympic Games, is the world's largest multi-sport event with 35 different sporting disciplines. The Paralympic Games has 22 different sporting codes.
Given the reach that Mr Price and Mr Price Sports has throughout the country the partnership seemed fitting and for Managing Director of Mr Price Sports Roger Maingard it's a match made in heaven.
“We are very excited about this new partnership and it is an absolute honour to be kitting out Team South Africa. Equipping South Africa’s foremost, elite athletes in one of the country’s most accessible brands serves as a great inspiration for all.
"Having young, aspiring Olympians see their sporting heroes in a brand they know and love can only serve to inspire.”
South African bronze medallist from the Rio Games Henri Schoeman is looking forward to competing in gear that is made locally.
"It's brilliant to see that we are going to be wearing locally procuded kit at the Tokyo Games later this year," the Durban-based triathlete said.
"We're all really looking forward to taking part given the tough period that we have just been through so July cannot come soon enough for all of us!"
