The reason behind Kelly Rowland's surprise visit to SA revealed
"South Africa! I am so excited to share my project" - Kelly hopes her new campaign will help bring women together.
Kelly Rowland is one of the biggest music stars in the world. The 41-year-old is one-third of the Grammy Award-winning group, Destiny's Child, and brought us songs such as 'Dilemma' and 'Like This'.
Kelly recently caused a stir on Instagram when she was spotted in South Africa in April. While she remained mum about what she was doing in the country, she wasted no time mingling with some of Mzansi's stars.
Kelly was pictured at Bontle Modiselle's dance studio. She described their session as "the most amazing dance lesson". The singer showed off her amapiano moves.
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This was one of the most memorable, fun experiences with movement,
— KELENDRIA ROWLAND (@KELLYROWLAND) May 11, 2022
I’ve ever had! Thank you to my bro @DaledeRuig for hooking this up!! I can’t wait to get back home to S.A. for more good times at your beautiful studio @BontleModiselle!! Til next time♥️♥️ pic.twitter.com/d8bIBuFrwE
It has since been revealed that Kelly was in SA to shoot a video for her new campaign with Brutal Fruit. She has joined the brand's 'You Belong' campaign, which officially launched this week.
The campaign aims to "show every South African that they 'Belong' no matter what". Kelly spent three full shoot days working on her campaign video.
"There aren't many artists who can command a space quite the way she does while making everyone around her feel like they belong. And it's this genuine aura, which fits in seamlessly with Brutal Fruit's current mission, that made this the perfect mix," the company said in a statement.
Kelly is thrilled to part of the "empowering" project.
"How do you make someone truly feel like they belong? You celebrate them. Represent them. Take the time to understand them and make them feel seen... Feeling like you belong is empowering. There’s an irresistible upwelling of confidence when you take up your rightful place, your seat at a table," she said.
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Kelly, meanwhile, says she can't wait to return to South Africa.
"I left my heart in S.A. I can’t wait to come back. So I can get it," she wrote after her visit to the country.
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Main image credit: Instagram/@kellyrowland