Pooshy, much? Kourtney Kardashian and Gwyneth Paltrow team up on new R1k candle
This smells like my pooshy - Kourtney and Gwyneth are teaming up for another cash grab, uhm, we mean beautifully-scented overpriced candle.
You can now light up your "pooshy" and bank account with Kourtney Kardashian and Gwyneth Paltrow's new R1,000 candles.
In the most unlikely collaboration of the year, the owners of two of the most popular celebrity lifestyle and wellness brands have joined forces to bring you the 'This Smells Like My Pooshy' candle.
The "exquisitely scented clean candle" retails for $75 (R1,100). Poosh and Goop partnered with perfumer Douglas Little for the project, which explains the hefty price - a lot of profit to go around!
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According to the Goop website, "This Smells Like My Pooshy is just as decadent—and cheeky—as its sister candles (the bestselling This Smells Like My Vagina and This Smells Like My Orgasm)".
Yes, you read right - once upon a time Gwyneth and her team decided to create scented candles named after lady bits.
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Thanks to the success of her previous candles - which sold out - Gwyneth approached Kourtney to make even more money, uhm, we mean, make another candle with a catchy name.
We're not exactly sure what a "pooshy" is but it apparently has a "scent that’s luscious, sensual, and deeply intoxicating".
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While Gwyneth and Kourtney will no doubt be laughing all the way to the bank, some were surprised that they were working together.
When Kourtney launched her Poosh brand in April 2019, many accused her of copying Goop, which made its debut in 2008.
Goop is now worth a whopping $250-million.
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Despite making a lot more money than Poosh, Kourtney's popularity has seen her brand garner more fans online.
Poosh has 4.6-million followers on Instagram compared to Goop's 1,7 million. We don't blame Gwyneth for trying to get a piece of the Kardashian pie.
Maybe that should be the name of her next candle - 'This Smells Like Kardashian Pie'.
Mmm, maybe not.