Jeremy Loops unveils Western inspired music video for ‘What Would I Know’
Jeremy has teamed up once again with
Director Rob Smith who worked on his music video for ‘Gold’, which won the 2019 South African Music Award for ‘Music Video of
the Year’ as well as a Silver Loerie.
When Jeremy Loops first explained the meaning behind the song to Smith, he elaborated on how the single is also about how we’re often our own worst enemies. From that premise the story evolved of our protagonist encountering a villain who is eerily familiar, and that narrative leant itself perfectly to a Western setting.
Speaking on the song, Jeremy explains “We make this human error of always seeing others as joy thieves and the source of our problems when often it's us standing in our own way. It's us who are the barrier, not some external projection. I think it was quite powerful how the team managed to marry that concept and idea with my lifelong dream of starring in a Spaghetti Western. It's subtle, and I suspect many people won't get it on first viewing, but when the concept does make sense, it reveals a stunning new dimension to the song.”
After coming up with the concept, the biggest challenge the team faced was where to shoot a story like this in South Africa and on a reasonable budget. Years ago Rob passed through Springbok and was struck by its unique and arid landscape, so naturally it was the first thing he Googled; “Horse trails Springbok”. Luckily for the team, they found the beautiful Namaqua Horse Trails farm in Springbok, who accommodated with the location, beautiful horses, and professional horse wranglers on site too.
“We shot over two days all over their farm, which was tight considering how many shots we had planned, working with horses, moving around, etc. but we did meticulous storyboarding and planning to ensure we shot as efficiently as possible,” added Rob, who is very happy with the result.
Watch the music video below:
Jeremy Loops’ brand new single ‘What Would I Know’ is out now across all digital platforms.