Jameson Select Reserve celebrates the importance of collaboration
A platform for the people...
Jameson Select Reserve are doing the most in KZN!
What started off as a proactive initiative to help support Jameson Irish Whiskey trade partners locally during the plight of COVID-19, has since blossomed into a movement (#Asiye) that has brought together kindred spirits to celebrate each other’s successes collectively as the term would suggest.
The world’s most loved whiskey has since created a platform (in the form of Jameson Select Reserve Supper Circle) to not only help individuals celebrate what they’re most proud of, but also to take a look back at the challenges they’ve experienced along the way and remember the people who’ve walked the journey with them.
"No journey is linear but with the right people on your side, success is attainable no matter how big or small it is or even how long it may take," shares the brand.
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Jameson recently hosted its annual JSR Supper Circle event in Durban at an esteemed South African establishment, Brown Sugar, in the heart of Umhlanga. The event boasted a room full of Jameson Select Reserve connoisseurs, DJs, and media personalities at Brown Sugar, Umhlanga.
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Thapelo Mokoena, the actor, filmmaker, and entrepreneur, was also present at the event as one of the JSR brand ambassadors who shared his own #Asiye journey. Additionally, entrepreneur and the co-owner of Brown Sugar, Nkululeko Dada Maseko, was also in attendance.
Throughout the country, people cannot stop raving about this event as it’s all about celebrating the tribes that help people in their journey.
No man is an island even for us as a brand. The relationships the brand has with their trade partners and consumers are the reason the brand is able to continue spreading the spirit of #Asiye.
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Image courtesy of Lauren Oliver Photography/ supplied