WATCH: Solar company takes aim at Eskom and loadshedding
This company found the funny side of loadshedding...
With loadshedding continuing to be a real problem for South African citizens, more and more companies and entrepreneurs are offering alternative or renewable energy options.
When it comes to South Africa's energy woes, one solar energy company has had enough.
Read more: Public Enterprises to challenge load shedding ruling
In a daring and ingenious campaign, a particular company is taking a stand against Eskom's frequent loadshedding by launching an irreverent campaign.
According to MSN, the company in question is Hohm Energy, which is the country's first fintech and solar marketplace.
They produced a video that has been doing the rounds on social media. Have a look and see for yourself:
The campaign features a series of humorous videos and billboards, which mock the power outages caused by Eskom.
The company's message is very much clear: if you're sick of loadshedding, switch to solar energy.
Read more: Stage 6 blackouts ‘until further notice'
The campaign has been a hit, with many South Africans applauding the company's bold move.
On social media, the solar company has been praised for speaking out against Eskom and educating people about the benefits of solar energy.
The campaign is a reminder that in South Africa, companies can and should take a stand on issues that affect the community.
By speaking out against Eskom, the solar company has shown it's committed to providing South Africans with reliable and affordable energy.
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Main image attribution: Pexels