SA citizens are expected to feel financial pinch| East Coast Radio

SA citizens are expected to feel financial pinch

With financial woes on the rise, it's hard to keep up...

With the current tight economic conditions, South Africans are having to watch what they spend on groceries.
With the current tight economic conditions, South Africans are having to watch what they spend. Image: Pexels

South African families need to make healthy financial choices.

The financial situation in South Africa has been challenging for many, and this is having a significant effect on how South African families are budgeting for their food purchases. 

Read more: Consumer Commission warns of repackaged grocery items

According to a survey recently conducted by Deloitte, there has been a 10% drop in spending on junk food and convenience foods compared to figures reported just five years ago. 

Furthermore, the research revealed that 34% of families are now eating at home more often in a bid to save money.

Approximately one in two consumers have cut back on buying snacks, biscuits, sweets, and desserts, with alcoholic beverages and meat/chicken/fish in second and third positions.

According to IOL, TrendER/infoQuest is a leading South African online research company. They asked consumers which categories of groceries, if any, they have cut back on spending on over the past six months.

The results from the research conducted are below:

TrendER/infoQuest, a leading South African online research company, asked consumers which categories of groceries, if any, they have cut back on spending over the past six months.
TrendER/infoQuest, a leading South African online research company, asked consumers which categories of groceries, if any, they have cut back on spending over the past six months. Image: Supplied/ TrendER/infoQuest

The survey revealed that despite the financial strain, South African families are making smarter choices when it comes to food shopping. 

By opting for better quality produce and taking advantage of discount days, families are able to feed their families healthier options, all while saving money.

Read more: What kind of grocery shopper are you?

It's incredibly encouraging to see South African families finding creative ways to ensure they can manage their finances while still providing nutritious, healthy meals for their families. 

Mogorosi Mashilo, Managing Director of TrendER/infoQuest, warns South Africans about the effects families will have when the main breadwinner feels the financial burden being heavy on them.

"Regardless of age and income, South African consumers are certainly feeling the financial pinch when it comes to feeding themselves and their families, with some significant spending shifts in various grocery categories," says Mashilo. 

We commend them on this positive shift and hope that they continue to make sound financial choices to keep their families healthy and happy.

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