Jungle Oats is throwing shade at Weet-Bix
It might be the festive season but not all brands are feeling the warmth of the holiday spirit, some are still out for blood.
It's that time of the year where we try to spread as much love and joy as possible.
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And after the year we've had it's more necessary than ever before.
Some brands are not ready to get into the spirit of giving and are still in competition mode.
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One of these brands is the very proudly SA Jungle Oats who decided to come for another family favourite: Weet-Bix.
Usually, when you are in the supermarket, you don't really pay attention to your surroundings.
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You go in, get your goods and get out.
But some shoppers recently noticed a bit of Jungle Oats advertising that seemed to be directed at the Weet-Bix on the shelf.
Brands are going in hard this festive season. pic.twitter.com/1RpXYsKTSi
— Tyrone Ping (@itsrobotface) November 30, 2020
It might seem like a very strategic move from Jungle Oats, but a spokesperson for Tiger Brands has addressed the situation.
The category banners are designed with the intention of being placed within the home aisles such as the cereal aisles. However, given the fact that Jungle does not control the aisle, we are unable to comment on this specific placement
Mandy Murphy, a food executive at PepsiCo SSA (the owners of the Weet-Bix brand), has chosen to respond.
We understand that Jungle Oats might be feeling a little lonely. Bokomo is by far the biggest cereal brand in SA, and Weet-Bix is found in more homes than any other cereal.
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Although it might seem that this was just a coincidence and they have denied any ill-will, there have been many brands that have thrown shade VERY publically.
Two brands who have not held back from calling each other out is American fastfood chain Wendy's and McDonalds:
— Wendy's (@Wendys) January 3, 2017
Here are some other top brand battles:
Taco Bell vs. Old Spice
@OldSpice Is your deodorant made with really old spices?
— Taco Bell (@tacobell) July 9, 2012
Wendy's vs. everyone
Any idea who runs the @Wendys Twitter account? These responses are amazing: pic.twitter.com/KcozZZjurN
— Sean Ludwig (@seanludwig) April 12, 2017
Moonpie vs. Hostess Snacks
Lol ok https://t.co/lobyuNOkee
— MoonPie (@MoonPie) August 21, 2017
READ: WATCH: Woman cooks dinner in dishwasher
To them it might be all about the competition, but we just find it entertaining.
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Main image courtesy of Twitter